Almost twenty years across data, operations, and consumer product, about four of them running product end to end. I am bringing that work to problems that matter: civic tech, climate, public transit, and democracy.
I want to be a product manager, not a revenue manager. Solve a real problem, deliver real value, and the business follows.
I want to put my decades of experience toward work with real social impact, and be proud of how I contribute. The problems that interest me are the ones that affect people's lives, even when they cannot see it.
Two or three deep write-ups. Each one is a problem I found, the call I made, and what it did.
Users kept rejecting every hotel in testing as too expensive, even when affordable options were right there. I built a curated best-value section and a per-destination pricing model to surface them.
Read the full studyMore click-outs looked like a win. It was actually a loss. I caught a failing redesign in an A/B test before launch, then measured the true outcome instead of the proxy everyone was watching.
Read the full studyA confusing CTA icon was quietly costing direct bookings. I renamed it to say plainly what it did. Small wording choices carry real weight.
Read the full studySmall tools and prototypes I have shipped, mostly to prove an idea fast.
Interactive HTML mockup that secured design resources without a design team.
A personal operating system for my product work and job search.
Local tool that records and transcribes meetings on device.
If you are working on something that matters and need a product person who starts with the user, I would like to hear about it.